Business goals :
How to sell more cars? Finding new
business models to selling cars and reducing local dealership cost. The
first attempt was to build and plug a single checkout on the three web
stores (Peugeot, Citroën, DS) to accelerate sales online
Mission : Service Designer / UX Designer / Faciltator
Client : PSA (Axance)
Link prototype :
In 2016, PSA, the French automotive group is going through a market crisis and needs to boost sales.
Business goals :
How to sell more cars? Finding new business models to selling cars and reducing local dealership cost. The first attempt was to build and plug a single checkout on the three web stores (Peugeot, Citroën, DS) to accelerate sales online
Design challenge:
How can we support our customers when they are buying a car online to facilitate their choice between the different options, services and financial plan to fit their needs?